Experts in Smooth

WAX SPECIALISTS turned STARS. By rolling out the purple carpet for our everyday heroes, we spotlighted european wax center’s expertise via their very own specialists. Playing up behind-the-scenes style video capture combined with charismatic inspirational one-on-one interviews to camera captured powerful true stories and moments from our celeb-status experts in smooth. we produced 30 retouched images, 239 videos, 6 in-center prints and 25 paid social static.