Naturally Serious Skin Care, Junior Art Director, Fall 2018-Spring 2019.
Worked with mother-daughter Founding partners, June and Rochelle Jacobs, along with Creative Director, Deborah Leong, to build and launch cleanly made, ethically developed and clinically tested skin care line targeted at eco-conscious millennials. Led 360° digital storytelling, ensuring brand and message consistency across all consumer touchpoints—video, photography and social assets. Developed art directions, pulling swipe and pitching creative brand solutions to carry out when directing photo shoots as well as partnering with production, talent and post to ensure execution aligned with concept.
SS19 #itgetsgreener campaign
Junior Art Director
Photographer: Julia Comita
Art Director: Emma Cason-Pratt
Concepted, art directed, created copy and designed Instagram Story Refresh with powerful photo/illustration mood boards and annotated wireframes/storyboards with photography from #ItGetsGreener Shoot by Julia Comita. I have a knack for social media content creation across dynamic, cross-platform campaigns. In sync with Instagram on an obsessive basis, and I never cease to research emerging art, photography, motion and design trends as well as new technologies and channels for growth and acquisition. My integrated marketing and journalism degree lends itself well to big-picture thinking, cohesive storytelling and articulated intensions.
“If there is light in the soul, there will be beauty in the person.”
#shejustshines, Holiday 2018 social media photo shoot.
Art Direction; Photographer, Rich Begany
Led 360° digital storytelling, ensuring brand and message consistency across all consumer touchpoints—video, photography and social. Art Directed and styled #SheJustShines Holiday ’18 Shoot for social media and had total creative freedom from start to finish. I pitched the concept, booked Rich Begany as the photographer, found all props myself, directed the shoot and retouched in-house on a very low budget. The campaign concept celebrated light, quite literally with the Winter Solstice, encouraging consumers to let their beautiful personalities shine while nourishing mind, body and spirit.
