Client
European Wax Center
Campaign
Experts in Smooth
Agency
JOAN Creative
Year
2024
Role
Senior Art Director
Director
Julia Comita
Director of Photography
Kelsey Smith
Styling
Marisa Ellison
Makeup
Stephanie Nery
Executive Producer
Shami LaCourt
Producer
Kash Blagrove
experts in smooth
WAX SPECIALISTS turned STARS. By rolling out the purple carpet for our everyday heroes, we spotlighted European wax center’s expertise via their very own specialists. Playing up behind-the-scenes style video capture combined with charismatic inspirational one-on-one interviews to camera captured powerful true stories and moments from our celeb-status experts in smooth. we produced 30 retouched images, 239 videos, 6 in-center prints and 25 paid social static





